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91% of viewers like streaming aggregation, survey says

July 25, 2022

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other home service providers, recent Parks Associates data shows.

From the article, "91% of viewers like streaming aggregation, survey says" by Masha Abarinova.

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Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

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Walmart buying TV-brand Vizio for its ad-fueling customer data

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Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

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91% of viewers like streaming aggregation, survey says

Previously In The News

Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

Walmart buying TV-brand Vizio for its ad-fueling customer data

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

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