Providing market intelligence for more than 35 years

In The News

A Comeback For TV Antennas S

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks Associates.

“That’s a significant increase and a steady trend upward,” said Parks Associates, which tracks trends in TV viewing. “There is a bit of a renaissance for the antenna. For many years, the trend in the U.S. was in the rise of pay TV as a primary entertainment option for consumers. But, if you look worldwide, over-the-air broadcasts are by far the dominate way people watch TV channels.”

From the article "A Comeback For TV Antennas S" by Jennifer Van Grove.

Previously In The News

A Warm Welcome …

Whether it was talking with Tom Kerber, director of research for Parks Associates, who shared some very interesting research the firm is doing, or chatting with industry professionals including Jeff L...

Initial Research: Telecoms, Cablecos Responsible For Half Of New Subscribers

In terms of the overall impact on the industry, Kerber noted that Parks Associates’ initial research shows that “almost half of the new subscribers are getting their services from the cable and teleco...

Resi Security Industry Preps For ISC West

Tom Kerber, who leads Parks Associates’ research in the areas of home controls, energy management and home networks, told SSN that ISC West allows him to meet face-to-face with leaders in the industry...

Comcast Launches 24/7 Video for Xfinity Home

PHILADELPHIA—Comcast announced recently that 24/7 video recording, a cloud- and motion-based video monitoring solution, is now available for Xfinity Home customers. The residential home security provi...