Providing market intelligence for more than 35 years

In The News

A Dramatic Change to the Way We Live and Work

“The way we work and live will change quite dramatically,” is how Stuart Sikes characterizes the impact of connected and smart home. Speaking at CONNECTIONS™ 16, Sikes points out that things such as voice control are removing the friction of interacting with technology and associated products. As further evidence of how things like voice control makes it easier to use smart home features,

“Parks Associates’ research finds that 44% of U.S. broadband households have used voice control functions on at least one of their connected platforms, including 64% of heads of household ages 18-24.“

From the article "A Dramatic Change to the Way We Live and Work" by www.viodi.tv

Previously In The News

Parks: Economics challenge household finances – and the entertainment industry

Streaming, meanwhile, is the leading choice for video entertainment today; today, 88% of US internet households subscribe to at least one OTT service, according to Parks Associates' most recent Video...

SVOD Success With Daily, Weekly, and Monthly Active Users

A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That sai...

Parks Associates Research Finds 28% of Employees Use AI for Professional Needs

Research featured in Parks Associates’ new Smart Home and Security Tracker reveals 28% of full-time employees and business owners use artificial intelligence (AI) applications for their professional n...

Americans Now Spend Just $64 a Month on Streaming Down From $90 in 2021

Recent research from Parks Associates, presented at the StreamTV Show in Denver, CO, highlights a significant trend: spending on streaming services has dropped by 30%, with the average U.S. household...