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A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

November 20, 2024

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Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up from 54% in 2020.

From the article, "A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS" by Travis Clark

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About Parks Associates

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Previously In The News

This startup, borne from a failed $500 million Silicon Valley darling, believes it has the cure for what’s ailing voice assistants

Content creation value chain boosted by IP, AI and connected technologies

Google May Have Pixel Chromebook Showcase, Tiny Home in the Works

Consumer Healthcare: Growing Importance of Patient Education and Communications Solutions

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