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A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up from 54% in 2020.

From the article, "A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS" by Travis Clark

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The revamp aims to invigorate viewer interest in Sling TV amid a growing roster of online video services, including forthcoming offers from Apple and AT&T. Dish doesn't disclose its Sling subscriber c...

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According to Parks Associates, about 70% of Americans watch a short video on their smartphone every day. I guess I believe that, but only because I'm so not that person I'm agreeing about a lifestyle...

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