Providing market intelligence for more than 35 years

In The News

A Focus on Achieving Equity With Telehealth

And health leaders continue to bridge the digital divide among older adults, who have shown incredible growth and familiarity with telehealth during the pandemic, Jennifer Kent with market research firm Parks Associates said at the conference. “What’s even more incredible is that seniors are telling us they’ve had pretty positive experiences,” Kent added.

From the article "A Focus on Achieving Equity With Telehealth" by Teta Alim. 

Previously In The News

Works With 2023 Developers Conference Offers Technical Deep Dives, Insightful Keynotes

Matter Development is Accelerating - What's the Latest?: Join Parks Associates' Director of Research Jennifer Kent as she moderates a panel of experts from Amazon Alexa, the Connectivity Standards All...

Over half of CTV device owners engage in T-commerce

A study from Parks Associates has found that connected TV (CTV) is becoming a major business platform with 51% of CTV device owners in around 44 million households currently engaging in commerce-relat...

51% of CTV device owners engage in commerce-related activities through their TV

Parks Associates: 51% of CTV device owners engage in commerce-related activities through their TV Research shows great opportunity to drive consumer purchases and new revenues through T-Commerce...

Knowing (and Profiting from) the Security Benefits of Automated Shades

Take these new findings from Parks Associates for example: their April 2023 study found that “more U.S. households are entering the smart home device market, with purchases primarily focused on securi...