Providing market intelligence for more than 35 years

In The News

A Home Robot Could Be Amazon's Next Gamble

Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households.

"It's not a breakout product, but it's far and ahead the most commonly adopted robotic assistant," Parks Research Analyst Dina Abdelrazik told TechNewsWorld.

However, at 11-12 percent, the number of broadband households that owned both a robot cleaner and a smart speaker was slightly higher than the number that owned a robot cleaner alone, Parks also found.

"There's definitely an overlap in the market there," Parks analyst Kristen Hanich told TechNewsWorld, "that Amazon may be going after." 

From the article "A Home Robot Could Be Amazon's Next Gamble" by John P. Mello Jr.

Previously In The News

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...

Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks

The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...