Providing market intelligence for more than 35 years

In The News

A Home Robot Could Be Amazon's Next Gamble

Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households.

"It's not a breakout product, but it's far and ahead the most commonly adopted robotic assistant," Parks Research Analyst Dina Abdelrazik told TechNewsWorld.

However, at 11-12 percent, the number of broadband households that owned both a robot cleaner and a smart speaker was slightly higher than the number that owned a robot cleaner alone, Parks also found.

"There's definitely an overlap in the market there," Parks analyst Kristen Hanich told TechNewsWorld, "that Amazon may be going after." 

From the article "A Home Robot Could Be Amazon's Next Gamble" by John P. Mello Jr.

Previously In The News

2021 Predictions: ‘Zoom Rooms,’ Full Metal Jackets will shape the year

Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...

Will One Bot Rule Them All?

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...