Providing market intelligence for more than 35 years

In The News

A Mini Trend For Short Shorts

Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NBC News to be pumping up a mini-“Meet the Press” in its digital space is a mix-and-match marvel.

There is a daily millennial survey, and more to come in this space. Today’s bulletin is new research from Parks Associates that says that 37% of consumers 18 to 24 say online video is their most important video source, and that millennials, more than old viewers, are likely to use OTT video services. Data like that must inform NBC News, as it does Al Jazeera, which nightly does a newscast that heavily features Twitter interactions with its viewers. Quickly done.

From the article, "A Mini Trend For Short Shorts" by P.J. Bednarski.

Previously In The News

Playing high-def video made easy

A recent news release from WD noted how much digital content people have amassed and said that most do not have the proper knowledge or hardware to view the content on a TV. The average consumer had...

Welcome to Hulu vision: A new Web site enables TV fans to watch their favorite shows past and present on one 'network

"Americans watch lots of video on their computers. More than 12 million people paid for this kind of content last year, according to a study by Parks Associates, a research and analyst firm that stu...

Company aims to improve safety in online games

The effort comes as millions worldwide play such games every day. According to a recent study by Parks Associates of Dallas, revenue from online games is expected to grow from about $1.1 billion las...

Verizon to lay out fiber plans for Keller

For more than a decade, telecommunications companies have spent billions of dollars installing the fiber-optic lines that pave the so-called information superhighway. Kurt Scherf, a vice presiden...