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A Mini Trend For Short Shorts

March 19, 2014

Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NBC News to be pumping up a mini-“Meet the Press” in its digital space is a mix-and-match marvel.

There is a daily millennial survey, and more to come in this space. Today’s bulletin is new research from Parks Associates that says that 37% of consumers 18 to 24 say online video is their most important video source, and that millennials, more than old viewers, are likely to use OTT video services. Data like that must inform NBC News, as it does Al Jazeera, which nightly does a newscast that heavily features Twitter interactions with its viewers. Quickly done.

From the article, "A Mini Trend For Short Shorts" by P.J. Bednarski.

Previously In The News

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More than a fifth (21%) of U.S. broadband households with a connected electronics device are using it for streaming media, up from 12% last year. Moreover, usage of connected gaming consoles and DV...

Netflix, Newbies Among Top OTT Services

According to estimates from Parks Associates’ most recent “OTT Video Market Tracker,” the top video streaming service (based on number of subscribers) is Netflix, followed by Amazon Video and Hulu....

Connected TVs Smart - and Interactive

To many people, a connected TV simply means connecting their new television to the Internet so they can stream movies. The latest tally from eMarketer forecasts that 97 million homes will have conn...

Study: Consumers Don't Know What AdChoices Privacy Icon Is

Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon -- the little blue triangle seen primarily in targeted display advertising --...

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