Register

I agree with the Privacy Policy

In The News

A Mini Trend For Short Shorts

March 19, 2014

Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NBC News to be pumping up a mini-“Meet the Press” in its digital space is a mix-and-match marvel.

There is a daily millennial survey, and more to come in this space. Today’s bulletin is new research from Parks Associates that says that 37% of consumers 18 to 24 say online video is their most important video source, and that millennials, more than old viewers, are likely to use OTT video services. Data like that must inform NBC News, as it does Al Jazeera, which nightly does a newscast that heavily features Twitter interactions with its viewers. Quickly done.

From the article, "A Mini Trend For Short Shorts" by P.J. Bednarski.

Previously In The News

Meet the Biggest Advertisers in RTB

The real-time bidding digital ad market is expected to reach $1.6 billion in 2012, according to Parks Associates. But the RTB market is shrouded in mystery, split up among a half-dozen major player...

Connected TV Takes Center Stage in Internet of Things at Home

As live TV viewing continues its decline, so-called over-the-top video continues to grow, according to the study TV Everywhere and the New World of OTT by Parks Associates. Global OTT video ser...

The Universal Problem With TV Everywhere

"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...

Online Viewing Has An Off-Ramp Problem

God bless early adopters. They pay the huge prices for items the rest of us aren’t so sure we need or want. The color TV! PCs and iPads. Cell phones the size of a loaf of bread! Their early confide...

‹
1
2
...
17
18
19
20
21
22
23
...
46
47
›