Providing market intelligence for more than 35 years

In The News

A Pinch of Salt Boosts Aluminum Batteries

A better battery could have a major impact on many markets. “Innovations that elongate battery life and bring down costs have the potential to transform multiple industries, from automotive to consumer electronics and home security,” says Jennifer Kent, vice president of research at market research firm Parks Associates. “Battery range is a top barrier for EV purchases, for instance, with 39 percent of those not owning or intending to buy an EV saying that EVs need to be charged too frequently or have a limited driving range.” Less expensive batteries could also play an important role in advancing the use of sustainable energy sources, such as wind and solar, by providing a cost-effective way to store excess energy until it is needed.

From the article, "A Pinch of Salt Boosts Aluminum Batteries" by Alfred Poor

Previously In The News

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...

TV Antennas Make Comeback As Pay-TV Prices Soar

So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...

Samsung debuts smart home device

In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...