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A Third Of Netflix Watchers In The US Don’t Pay For Netflix

March 14, 2016

OTT

streaming

Netflix

password sharing

Quartz

Netflix, at least publicly, isn’t concerned about account sharing. CEO Reed Hastings called it “a positive thing” at the Consumer Electronics Show in January. Hastings argued that many of the “moochers”—most of whom are young people—go on to become paying subscribers once they get older and have money of their own to spend.

A recent report by Parks Associates estimated that the streaming video industry loses $500 million a year to mooching. Netflix declined to comment.

From the article "A Third Of Netflix Watchers In The US Don’t Pay For Netflix" by Adam Epstein.

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About Parks Associates

A Third Of Netflix Watchers In The US Don’t Pay For Netflix

Previously In The News

Research: over 50% of U.S. broadband households stream content on TV screens

Parks: 83% of U.S. Internet Households Subscribe to at Least One OTT Service

63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

Parks: Broadcast TV Still Trumps Streaming Video

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