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Ad Blocking Cost Industry USD 41 Bln In 2015

June 22, 2016

US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates. It warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising methods disrupt their viewing experience.

From the article "Ad Blocking Cost Industry USD 41 Bln In 2015" by www.telecompaper.com

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About Parks Associates

Ad Blocking Cost Industry USD 41 Bln In 2015

Previously In The News

Fewer People Are Canceling Services Like Netflix, Hulu, & Amazon

Revenge of the Antenna

Are There Lessons in Go90’s Failure for Jeffrey Katzenberg’s Billion-Dollar Streaming Startup?

Comcast’s Decision To Add Netflix To Its X1 Cable Boxes Proves Who Cable’s Real Enemy Is (And It Isn’t Netflix)

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