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Advertising Absent From Most OTT Services

July 21, 2016

OTT

streaming

MediaPost

password sharing

subscription

piracy

At the end of 2015, Parks says about 20% of U.S. broadband homes had cancelled at least one OTT video service during the previous 12 months.

Growing levels of password sharing with OTT services is a problem for companies.

Recently, a U.S. Court of Appeals ruled that sharing passwords without authorization is a now a crime under the U.S. Computer Fraud and Abuse Act. Parks estimates there was revenue losses of more than $500 million in 2015 from password sharing.

From the article "Advertising Absent From Most OTT Services" by Wayne Friedman.

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About Parks Associates

Advertising Absent From Most OTT Services

Previously In The News

Revenge of the Antenna

DirecTV Wants To Be The Next Online Substitute For Cable

Brand Preference Steering Consumer CE Purchase Decisions

Smart Security: IoT Advancements Create A Safer Smart Home For Consumers

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