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Advertising Absent From Most OTT Services

July 21, 2016

OTT

streaming

MediaPost

password sharing

subscription

piracy

At the end of 2015, Parks says about 20% of U.S. broadband homes had cancelled at least one OTT video service during the previous 12 months.

Growing levels of password sharing with OTT services is a problem for companies.

Recently, a U.S. Court of Appeals ruled that sharing passwords without authorization is a now a crime under the U.S. Computer Fraud and Abuse Act. Parks estimates there was revenue losses of more than $500 million in 2015 from password sharing.

From the article "Advertising Absent From Most OTT Services" by Wayne Friedman.

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About Parks Associates

Advertising Absent From Most OTT Services

Previously In The News

Research: 80% of US households have home network router

J.D. Power: 5G Fixed Wireless Has the Highest Customer Satisfaction

The Smart Money: Smart Smoke/CO Detection on the Rise

Survey: 18% US homes have 6 or more smart devices

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