Providing market intelligence for more than 35 years

In The News

After Netflix, Hulu, and Amazon, There Are Some Surprises in Top-Ranked Internet Video Services

But below the big three, some new companies are quickly climbing the ranks, according to research by market tracker Parks Associates.

The fourth-largest Internet video service ranked by number of subscribers is Major League Baseball’s MLB.TV, followed by premium cable channel spinoffs HBO Now and Starz. CBS’s (CBS, +0.58%) Showtime’s Internet service ranked eighth and CBS All Access, the home of the latest Star Trek TV series, was ninth.

Rapid growth has been fueled by interest both from cord cutters, who have dropped traditional cable TV subscriptions, as well as more omnivorous households that subscribe to both cable and Internet-only “over-the-top” services, as the industry calls them. One-third of all households with a broadband Internet service subscribe to at least two “over-the-top,” or OTT, services, Parks said.

From the article "After Netflix, Hulu, and Amazon, There Are Some Surprises in Top-Ranked Internet Video Services" by Aaron Pressman.

Previously In The News

TV Platforms Benefit From Easy Cancellation Policies

Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households c...

The Streaming Video-on-Demand War Is Going to Get Bloody

Brett Sappington, an analyst with Parks Associates, a market research and consulting company, says that though annual cancellation rates among traditional cable and satellite distributors hover around...

Netflix, HBO and Cable Giants Are Coming for Password Cheats

The pay-TV industry is projected to lose $6.6 billion in revenue from password sharing and piracy this year, according to Parks Associates. By 2024, the number could grow to $9 billion, the research f...

Fox News Streaming Service Seeks Broader Audience With Hunting and True-Crime Shows

Finding the right streaming formula is a key test for Fox, even if it’s still early days. Fox Nation currently has 200,000 to 300,000 subscribers, according to research firm Parks Associates. (Compare...