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AI: The Future Of Digital Marketing (And Everything Else)

June 25, 2017

digital content

artificial intelligence

Starting simple with AI technologies, there are recommendation engines: "Early low-hanging fruit for brands to harness the power of AI is in content discovery,” Glenn Hower, senior analyst at Parks Associates, told attendees at the "A.I. Meets Media: Innovation Summit" presented by Ooyala.

Netflix, Amazon, and YouTube have all been tweaking their recommendation engines for years. Ingesting user data and predicting what each consumer is most likely to want to watch sounds relatively simple -- but getting it right is a different story.

From the article "AI: The Future Of Digital Marketing (And Everything Else)" by Philip Rosenstein.

Previously In The News

Roku Swings to Second-Quarter Loss on Slower Ad Spending

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Parks: Netflix Is OTT Leader In The US

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Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sh...

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