Providing Market Intelligence for 40 Years

In The News

Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds

Wireless home security sales are increasing, as almost one-half of home security owners in the U.S. have a home security system that connects wirelessly to sensors, according market research firm, Parks Associates.

"The emergence of 'monitor-it-yourself' and hybrid professional monitoring options for self-installed devices is a key trend for the smart home in 2016," said Brad Russell, Research Analyst, Parks Associates. "Almost 50% of smart home devices currently in U.S. broadband households are self-installed, by the owner or by the owner's friends or family members. These advanced monitoring solutions present an avenue for security companies, service providers, and users to generate more value from these self-installed devices."

From the article "Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds" by TechTeam.

Previously In The News

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Nokia research identifies FWA as big opportunity for 5G

5G Fixed Wireless Access (FWA) is the top-ranked 5G use case among consumers globally—as long as it performs as well as current broadband services, according to new research released by Nokia.  ...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...