Providing market intelligence for more than 35 years

In The News

Almost One in Five High-Income Canadian HHs Own at Least One Smart Device, Research Firm Says

High-income broadband households are behind a recent jump in smart home adoption in Canada, according to new research. A report by Parks Associates, “Smart Home and IoT in Canada,” indicates that 19 percent of Canadian households with an income of $100,000 or more own at least one smart home device, compared to 5 percent of those with an income of less than $50,000. Most popular are smart programmable thermostats with 5 percent adoption among all Canadian broadband households, and ownership jumps to 13 percent among Canadian households making $100,000 or more, the research says.

From the article "Almost One in Five High-Income Canadian HHs Own at Least One Smart Device, Research Firm Says" by Laura Hamilton.
 

Previously In The News

Why TV Antennas Are Making A Comeback

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this week by Parks...

Research Shows Continued Growth In Smart Home Market

Approximately 26 percent of U.S. broadband households today now own a smart home device, up from 19 percent at the end of 2015, according to new Parks Associates’ research that was announced at its CO...

The TV Tipping Point: Where Do We Go From Here?

Because while the bulk of American households still have a cable or satellite TV package, the percentage is shrinking with each passing year. And those who aren’t ready to cut the cord completely are...

Connected Products Driving Smart Home Growth

Following Parks Associates’ research that came out of the Consumer Electronics Show earlier this month showing approximately 26 percent of U.S. broadband households today now own a smart home device—u...