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Almost One Third Of US Homes Have Multiple Streaming Subscriptions

New numbers from Parks Associates Research Group show that not only is streaming on the rise, but one streaming service isn’t enough for many homes.

Among US homes that have broadband, over 30% subscribe to multiple streaming services, while well over half (63%) have at least one subscription.

The most popular combination pairing is Netflix with Amazon Video, with 12% of homes having that combination. No real surprise there, as Netflix is by far the leading streaming service, and many people subscribe to Amazon Prime for the other benefits as well.

More research from Parks showed that the average amount that a home spends on streaming subscriptions is $7.95 a month, not coincidentally the price of the lowest tier of Netflix or Hulu.

From the article "Almost One Third Of US Homes Have Multiple Streaming Subscriptions" by Artie Beaty.

Previously In The News

Internet TV Subscribers Growing But Average Household Spends Just $7.95 A Month

Parks breaks the numbers down like this: 63 percent of U.S. broadband households subscribe to an “over-the-top” video service like Netflix. Of those, nearly half subscribe to two or more services....

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates analyst Brett Sappington tried to put a finger on what sort of subscriber numbers for the company’s new streaming...

The Cord-Cutter’s Guide To How To Watch The Super Bowl

For a few hours on Sunday, Fox is nixing subscription requirements and opening its Fox Sports Go app to anyone who has cut cable from their lives or has a temperamental TV antenna. After the game ends...

Amazon Prime Music Leads Streaming in the American Household

Parks Associates released new research that points to very good news for the e-commerce giant. Most paid streaming music services experienced an increase in subscriptions in 2016. Amazon Prime Music,...

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