Providing market intelligence for more than 35 years

In The News

Amazon Echo Controls 71% Of Smart-Speaker Biz: Report

A trio of new reports confirms what we kinda already know: that voice control is the happening new user interface, and that smart wireless speakers from Amazon are the dominant domicile for virtual digital assistants.

According to new numbers from market research consultancy Parks Associates, the category, led by Amazon’s Echo, Dot and Tap, has already penetrated upward of 11 percent of U.S. broadband households, while projections call for annual sales in excess of 50 million units by 2020.

This year, the market for smart speakers is expected to grow roughly 60 percent, the firm noted.

From the article "Amazon Echo Controls 71% Of Smart-Speaker Biz: Report" by Alan Wolf.

Previously In The News

Forget the Streaming Wars—Pandemic-Stricken 2020 Lifted Netflix and Others

About 60% of U.S. households currently use Netflix, according to research firm Parks Associates, and it still holds a sizable lead over most of its rivals—though some new entrants are gaining ground f...

Home Security Company ADT Betting on Google Partnership to Build Revenue

Home security systems have historically required professional installation, but the rise of smartphone-connected and do-it-yourself products in recent years has expanded the market, according to Jenni...

Roku Pays to be a Player

Roku still inhabits an enviable position in the streaming wars. The company powers about 38% of streaming devices and connected TVs in the U.S., according to Parks Associates, representing a leading m...

Why You Should—or Shouldn’t—Buy a Home Security Camera

Home surveillance cameras—from Ring, Nest, Arlo and others—are the eyes and ears of many neighborhoods. Around 14% of U.S. households with broadband have installed an internet-connected camera, accord...