Providing market intelligence for more than 35 years

In The News

Amazon Expands Fire TV Voice Controls

Amazon says its Fire TV is now the top-selling streaming media player in the U.S. across all retailers, and that its Fire Stick dongle sibling is the most reviewed product ever on Amazon, with over 136,000 customer reviews.

However, a Parks Associates survey from May pointed to Roku’s set-top and Sticks players as the nation’s No. 1 streaming media players, having been purchased by 30 percent of U.S. broadband households last year. Amazon Fire TV tied with Google Chromecast for second place in the survey, having each been purchased by 22 percent of households.

From the article "Amazon Expands Fire TV Voice Controls" by Alan Wolf.

Previously In The News

Survey: Consumers Prefer Keeping Wearable Device Data from Insurers

According to research firm Parks Associates, the majority of those surveyed indicated that they are not willing to share data collected from wearable devices, even if it meant receiving a discount on...

How to Ease Consumer Health Data Privacy, Security Concerns

With an increase in mHealth options, and more healthcare organizations implementing BYOD policies, it is not surprising that health data privacy and security concerns exist. However, a recent survey f...

Video site Vessel bets fans will pay for early access

Video creators on Vessel keep 70% of ad revenue, compared with 55% that is typical on YouTube, plus 60% of Vessel subscription revenue. With those incentives, the new service will be an easier sell...

8 out of 10 smartwatch shoppers won't cough up for an Apple Watch

Wearable research shows 1 in 10 US broadband households plan to buy a smartwatch in 2015. The survey, from Parks Associates, shows 84% of people thinking of getting a smartwatch this year won't spe...