Providing market intelligence for more than 35 years

In The News

Amazon Fire TV, Apple TV Gain On Roku, Chromecast

Amazon’s Fire TV and Apple TV are gaining on Roku in U.S. sales share, but Roku is holding on to its top spot even as a raging Amazon Fire flares up to tie Google’s Chromecast for second place, a Parks Associates survey found.

From the article "Amazon Fire TV, Apple TV Gain On Roku, Chromecast" by Joseph Palenchar.

Previously In The News

Smart-Home Suppliers Grow Selections & Connections

The growth potential was underscored by a Parks Associates survey that found almost 20 percent of U.S. broadband households own at least one smart-home device, and a lot more consumers want them. Abou...

The Near Future Of Voice Control

Awareness: Voice control of smartphones is building awareness of the potential for voice control of other products, Parks Associates research director Barbara Kraus noted. “Almost 52 percent of iPh...

What The Future Of Smart Home Voice Control Looks Like

For her part, Parks Associates research director Barbara Kraus expects voice control will likely spread to all manner of consumer electronics in homes, cars and on the go. But “at this time, voice tec...

Parks: Many Smart Home Products Used Daily

"Safety and security are the main drivers for consumer interest,” said Parks president Stuart Sikes. Once people get the products home, Sikes added, consumers use them frequently. Among owners of mos...