Providing market intelligence for more than 35 years

In The News

Amazon Fire TV outsells Apple TV

Amazon's Fire TV set-top box outsold Apple TV in the last year, according to figures from Parks Associates.

In the US, Roku, Google, Amazon and Apple account for a whopping 86 per cent of the entire streaming market.

Roku is top, with a 34 per cent market share, while Google's Chromecast notched up 24 per cent.

Apple was third, but has been overtaken by the Amazon Fire TV set-top box.

However, it's hardly a fair comparison. Apple TV hasn't been refreshed since 2013, which is an age in terms of technology.

Apple is also rumoured to launch a new model next month. It's been whispered about for some time, which will have put people off buying the existing model.

From the article "Amazon Fire TV outsells Apple TV" by Joe Svetlik.

Previously In The News

RPT-Streaming TV apps grapple with password sharing

Industry analysts say companies are missing a chance to grow revenue. An analysis by Parks Associates estimated streaming providers will lose $550 million in 2019 from password sharing. "There has...

Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...