Providing market intelligence for more than 35 years

In The News

Amazon Fire TV outsells Apple TV

Amazon's Fire TV set-top box outsold Apple TV in the last year, according to figures from Parks Associates.

In the US, Roku, Google, Amazon and Apple account for a whopping 86 per cent of the entire streaming market.

Roku is top, with a 34 per cent market share, while Google's Chromecast notched up 24 per cent.

Apple was third, but has been overtaken by the Amazon Fire TV set-top box.

However, it's hardly a fair comparison. Apple TV hasn't been refreshed since 2013, which is an age in terms of technology.

Apple is also rumoured to launch a new model next month. It's been whispered about for some time, which will have put people off buying the existing model.

From the article "Amazon Fire TV outsells Apple TV" by Joe Svetlik.

Previously In The News

How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit

Nearly half of U.S. households canceled a streaming service last year, according to a study published Tuesday by the streaming media analysis firm Parks Associates, with the aggregate cost of those se...

Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access. From the article, "Lacking Data and Tools: The 8 Barrier...

The Crucial Role of Technology Partnerships: Helping Schools Flourish

The educational landscape has undergone a profound transformation. Classrooms, once adorned with traditional teaching tools, have evolved into digital hubs where connectivity is no longer a luxury but...

Your Smart Video Doorbell May Not Be Secure, Consumer Reports Testing Shows

Around 1 in 5 people age 50 and older own a doorbell camera, according to survey data from the Addison, Texas-based Parks Associates market research firm, figures that are roughly in line with all U.S...