Providing market intelligence for more than 35 years

In The News

Amazon Fire TV outsells Apple TV

Amazon's Fire TV set-top box outsold Apple TV in the last year, according to figures from Parks Associates.

In the US, Roku, Google, Amazon and Apple account for a whopping 86 per cent of the entire streaming market.

Roku is top, with a 34 per cent market share, while Google's Chromecast notched up 24 per cent.

Apple was third, but has been overtaken by the Amazon Fire TV set-top box.

However, it's hardly a fair comparison. Apple TV hasn't been refreshed since 2013, which is an age in terms of technology.

Apple is also rumoured to launch a new model next month. It's been whispered about for some time, which will have put people off buying the existing model.

From the article "Amazon Fire TV outsells Apple TV" by Joe Svetlik.

Previously In The News

‘We Found A Way To Extract DC Directly From AC:’ Amber Signs Deal With Infineon To Make Electricity Smart

“This alliance between Infineon and Amber is a next level example that the solid-state transformation of our electrical products and infrastructure is at hand,” says Elizabeth Parks, President of Park...

Apple TV App To Get A Second Life With Video Subscription Service

The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier...

3 Interesting Ways Technology is Shaping the Entertainment Industry

A recent survey by Parks Associates indicates that 17% of U.S. broadband households now own both an Internet-connected entertainment device and a smart home device. As voice interactions become more c...

YouTube Enters "Free TV" Streaming Wars, Adds Access To Nearly 4,000 Free Classic TV Episodes

Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite provider...