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In The News

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers.

About 34% of people surveyed by Parks Associates said they canceled their Prime Video service because their free trial expired. By comparison, about 19% of respondents said they canceled Hulu and Netflix subscriptions because their free trial expired.

From the article "Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix" by Yvonne Villarreal and David Pierson.

Previously In The News

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Merging Strengths Helps Founders Create Success

COVID-19 restrictions have changed habits, commented Steve Nason, research director at Parks Associates in Marketplace. "Consumers are captive right now, they're in their homes," he said. That's not l...

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So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...

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The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier...

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