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In The News

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers.

About 34% of people surveyed by Parks Associates said they canceled their Prime Video service because their free trial expired. By comparison, about 19% of respondents said they canceled Hulu and Netflix subscriptions because their free trial expired.

From the article "Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix" by Yvonne Villarreal and David Pierson.

Previously In The News

More Than Half of U.S. Households Dealt With a Data Privacy Problem, Study Says

A study from Parks Associates, a leading authority in consumer and market research, shows a concerning trend in security threats stemming from smart device use. The “Privacy and Data Protection for...

Actelis Launches Unique, Ultra Low Power In-Building Gigabit Connectivity Solution For Instant Service Provisioning of Multi-Tenant Units

According to a Parks Associates study, over 30% of US residents live in apartments and multi-family units and 50% report experiencing network issues. From the article, "Actelis Launches Unique, Ult...

Unlocking Seamless Connectivity: The Benefits of NETGEAR’s Pro Wi-Fi Design Services and Pro AV Design Services

According to consumer technology research firm Parks Associates, the average home with a smart home device has more than seven smart home devices. Although they serve different functions, those soluti...

Your Devices are Getting Smarter: Here’s How the U.S. Can Build Trust in Them

As of the end of 2022, 41% of American homes have one or more connected devices, and almost a third of homes have more than three devices, according to data from Parks Associates.  From the article...

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