Providing market intelligence for more than 35 years

In The News

Amazon Prime Music has ‘several million people using it'

“Prime Music has several million people using it on a monthly basis, and it’s been growing consistently since we launched,” said Boom. “I can tell you that our hours are growing faster than our users – a good sign, because it means people are getting more and more engaged with our service.”

Boom’s comments came shortly after a piece of research from Parks Associates claimed that Prime Music was the most popular streaming subscription service in the US, used by 10% of broadband households ahead of Pandora One (6%) and Spotify Premium (4%). At the time, we noted that this suggested close to 10m Amazon Prime Music users in the US alone.

From the article "Amazon Prime Music has ‘several million people using it’" by Stuart Dredge.

Previously In The News

A Pinch of Salt Boosts Aluminum Batteries

A better battery could have a major impact on many markets. “Innovations that elongate battery life and bring down costs have the potential to transform multiple industries, from automotive to consume...

Parks: Nearly Half of U.S. Broadband Homes Have Cut Pay-TV Cord

Parks Associates’ latest data finds that 56 million (46%) of U.S. internet households have severed ties with their premium television provider, underscoring the dominance of streaming video services....

4 Emerging Trends in Home Video Streaming

The home video market is constantly shifting as evolving streaming models and digital entertainment options continue to shape human behavior. Looking deeper at the emerging trends heading into 2025, P...

Parks Associates: 46% of US internet households are Cord Cutters; 12% Cord Nevers

Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming vid...