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In The News

Amazon reportedly beats Apple TV in 2014 as streaming video gets serious

Amazon’s decision to enter the media streamer business has paid off, according to a study from Parks Associates. The research firm found that Amazon’s Fire TV and Fire TV Stick took third place in U.S. device shipments last year, overtaking Apple TV. Still, Roku held onto its lead from 2013, with 34 percent of shipments, while Google’s Chromecastremained in second place with 23 percent.

From the article "Amazon reportedly beats Apple TV in 2014 as streaming video gets serious."

Previously In The News

Parks: 83% of U.S. Internet Households Subscribe to at Least One OTT Service

  A solid majority — 83% — of U.S. internet households now subscribe to at least one OTT service, according to new consumer research from Parks Associates. Meanwhile, 45% still subscribe to a tradi...

How fuboTV Plans to ‘Expand the Breadth of Sports’ to their Live TV Streaming Service

There are 75 million people in the US who have an MVPD service and based on the most recent Parks Associates report, 43% of cable TV households will likely switch to a virtual MVPD streaming service....

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

New data from Parks Associates found that 40% of internet households live-streamed content over the past 90 days. The Dallas-based research firm found that live-streamed video consumption reached near...

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