Providing market intelligence for more than 35 years

In The News

Amazon reportedly beats Apple TV in 2014 as streaming video gets serious

Amazon’s decision to enter the media streamer business has paid off, according to a study from Parks Associates.

The research firm found that Amazon’s Fire TV and Fire TV Stick took third place in U.S. device shipments last year, overtaking Apple TV. Still, Roku held onto its lead from 2013, with 34 percent of shipments, while Google’s Chromecast remained in second place with 23 percent. Parks Associates says that nearly 20 percent of U.S. homes now own at least one streaming set-top box, while 8 percent own a stick-sized device such as Fire TV Stick, Chromecast, or Roku Streaming Stick.

Apple still hung onto third place in terms of device usage, with 17 percent, compared to 14 percent for Amazon devices. This makes sense given that iOS-powered Apple TV models have been on sale for a few years now. Again, Roku maintains a commanding lead with 37 percent, while Chromecast’s 19 percent doesn’t put it too far ahead for second place.

From the article "Amazon reportedly beats Apple TV in 2014 as streaming video gets serious" by Jared Newman.

Previously In The News

Roku cuts price on top streaming player to counter Apple TV

Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....

Amazon's DVR Scheme May Be Taking Shape

"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Pa...

Smart Homes: The Power, the Pleasure and the Pain

Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of...

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive