Providing market intelligence for more than 35 years

In The News

Amazon Shuts Down Smart Home for a Week Over Racist Slur Claim

In May, a white paper by Parks Associates, a market research firm, compiled with Iris, a cyber protection company, found among 10,000 internet-connected households surveyed, nearly half reported experiencing at lease one privacy or security issue in the past year.

Some 72 percent of respondents were worried about the security of the personal data collected by smart devices—a concern Amazon has recognized, but says it designs all its products "with privacy and security in mind."

From the article, "Amazon Shuts Down Smart Home for a Week Over Racist Slur Claim," BY 

Previously In The News

Smart Speakers Increasingly Used to Control Smart Home Products

Research from Parks Associates finds 28% of U.S. broadband households with a smart speaker utilize a voice assistant to control a smart home device, compared to only 12% that use the device to control...

The Smart Home Calls for Smart Retailing

Awareness and adoption of smart home products by everyday consumers has finally reached mass-market acceptance. According to Parks Associates, 48 percent of U.S. households with broadband intend to bu...

Smart Home, Safety and Security Highlights at CES 2019

Safety and security remain the leading value propositions for the smart home. Consumers consistently rank security and safety as top value propositions, followed by energy management, and Parks Associ...

Almost 3 in 4 Broadband Households Own a Connected Entertainment Device

A new whitepaper by released by Parks Associates reveals that 71% of U.S. broadband households own a connected entertainment device. Titled “Changing Dynamics of the Smart Home: Opportunities for S...