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In The News

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to Netflix at the end of 2015, while only about one-quarter report having a subscription to Amazon so that they can stream video. (Amazon itself doesn’t disclose the number of people who subscribe to Prime or who use Prime Video regularly.)

From the article "Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service" by Joan E. Solsman.

Previously In The News

Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit

The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market...

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

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