Providing market intelligence for more than 35 years

In The News

Amazon Takes On Netflix With New Standalone Streaming Service

Amazon boasts an increasingly impressive roster of content in its video service, with high-budget original shows like "The Man In The High Castle" and the forthcoming show by the "Top Gear" team.

But Netflix is a formidable opponent: In a recent Morgan Stanley poll, 29% of people surveyed said that Netflix has the best original content--beating HBO for the first time, and trouncing Amazon Prime, which just 5% said had the best material. Netflix also has the most loyal subscribers of all its competitors, according to research from Parks Associates.

From the article "Amazon Takes On Netflix With New Standalone Streaming Service" by Rob Price.

Previously In The News

Smart Home Devices Working Together Tops Brand Loyalty

This matters, since about a third (32%) of U.S. broadband households already own at least one connected device and a whopping 50% of households intend to purchase one in the next year, according to th...

Esports Niche Getting Bigger; 62% Play At Least An Hour Per Week

"Esports is currently a niche market, but it has the ability to engage often hard-to-reach demographics," says Hunter Sappington, a Parks research analyst, in comments accompanying the latest report....

Best Buy Acquires Senior-Focused Device Maker for $800 Million

Companies such as Google, Microsoft Corp. and Samsung Electronics Co. are also competing for the market, fueled by compelling demographics. By 2020 about 45 million Americans will be caring for 117 mi...

New Research Shows We’re Now at Peak OTT

According to new research from market research and consulting company Parks Associates, the OTT space presents unique challenges for the dozens of providers in the U.S., ranging from Netflix to Showti...