Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers.
From the article, "Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy" by Shelby Brown
Interactive streaming sounds great on the face of it—lean-forward experiences offer levels of engagement that passive viewing can’t compete with. However, according to Parks Associates’ Jennifer Kent,...
The streaming device manufacturer, and operator of The Roku Channel streaming service ended the third quarter of 2024 with 85.5 million streaming households, and according to data compiled by Parks As...
Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home. Many consumer electronic...
Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market. According to consumer technology research firm Parks Associates, the majority of U...
