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In The News

Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy

Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers.

From the article, "Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy" by Shelby Brown

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“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associ...

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