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America’s Over-The-Air Audience Remains Steady Amid Streaming Era

February 19, 2024

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Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies.

From the article, "America’s Over-The-Air Audience Remains Steady Amid Streaming Era" from Movieguide

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Study: Rural Viewers Love Their Local TV Channels More Than Ever

Those who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcas...

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

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About Parks Associates

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Previously In The News

Music Piracy Is Still a Problem — But It’s a Manageable One

Study: Rural Viewers Love Their Local TV Channels More Than Ever

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

Nearly 20% of US households have over 3 Apple devices

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