Providing market intelligence for more than 35 years

In The News

Anime fans' hard streaming choices

The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix.

CrunchyRoll, based in San Francisco, is the most popular dedicated anime streaming service in the U.S., according to a 2016 ranking by Parks Associates, a market research firm. The platform even ranks in the top 10 overall subscription services, just below HBO Now and ahead of Showtime.

“There’s no question that consumption is changing,” said Colin Decker, chief operating officer at CrunchyRoll. The company differentiates itself by building online fan communities and hosting its own anime convention — initiatives that bigger streaming companies don’t do.

From the article "Anime fans' hard streaming choices" by David Ng.

Previously In The News

TVOS wars heated up in 2023

Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...

Interactivity, shoppability, new formats make their way to CTV advertising in 2023

In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...

Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...

The Exciting World of Wearable Tech in Medical Applications

Parks Associates has reported that smartwatch adoption has jumped by 35 percent in 2023. While smart technology combines aesthetics and function, there have been some new developments in the medical f...