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Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

January 18, 2024

A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one in six months.

I interviewed Alan Bullock, author of the Parks Associates “ATSC 3.0: Impact and Opportunity for Video Services” report to find out and to explore a little deeper where NextGen TV stands.

From the article, "Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low" by Phil Kurz

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Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

Previously In The News

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

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