Providing market intelligence for more than 35 years

In The News

Antennas Get A Good Reception Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks Associates.

“That’s a significant increase and a steady trend upward,” said Parks Associates tracks trends in TV viewing. “There is a bit of a renaissance for the antenna. For many years, the trend in the U.S. was in the rise of pay TV as a primary entertainment option for consumers. But, if you look worldwide, over-the-air broadcasts are by far the dominate way people watch TV channels.”

From the article "Antennas Get A Good Reception Again" by Jennifer Van Grove.

Previously In The News

Should AT&T listen to activist investor or stay the course?

HBO Max has become the bellwether that investors are watching to see whether AT&T can execute its entertainment vision. “Out of all their financials, it’s just a small part of AT&T,” said Brett Sap...

Apriva and CardSmith Bring Mobile Payment to Campus Cards

The leading provider of Cloud-Based campus card payment solutions, CardSmith, and Apriva, the leading provider of end-to-end wireless transactions and secure information solutions, announced that they...

The Apple TV is lagging behind its biggest rivals

When it comes to streaming set-top boxes, the Apple TV may get most of the attention, but it's not the device used by most in the US for streaming video. According to a new study by the research fi...

Parks Associates is Supporting CEDIA Expo

Join Parks Associates’ Jennifer Kent, VP of Research and Chris White, Senior Analyst, for an interactive in-person session, on Thursday, September 29 at 11:30 AM and 3:00 PM CT at the 2022 CEDIA Expo...