Providing market intelligence for more than 35 years

In The News

App for COVID-19 contact tracing faces hurdles, generational divide over privacy concerns

A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with privacy protection, which falls far short of what experts say is needed.

Still, a high participation rate among young people could be useful in providing symptom assessment tools, which is being done at Brigham Young University.

"You can do daily symptom checking," said Dr. Jennifer Kent, senior director of Parks Associates. "If you think you have symptoms, you can know right there, where do I go to get tested? And does my insurance cover it? And you can get your results back much more quickly."

From the article "App for COVID-19 contact tracing faces hurdles, generational divide over privacy concerns" by David Louie.

Previously In The News

Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023

Earlier this month, research firm Parks Associates published a study reporting that 29% of internet-subscribed households subscribe to at least eight separate streaming services. From the article,...

Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday

“After big growth during the pandemic, the streaming stack has largely plateaued,” said Jennifer Kent, a vice president at industry researcher Parks Associates. “The average streaming household has 5....

Automation key for homeowners to reduce energy consumption

Research from Parks Associates' shows that 91 percent of internet households are actively engaged in reducing energy consumption within their homes. Forty-eight percent report altering their behav...

Research: New White Paper Analyzes Benefits for Zero Net Energy Homes

Parks Associates has released a new white paper, Building Net Zero Homes with Home Management Systems, that highlights changes in the energy landscape driving interest in Zero Net Energy (ZNE) homes a...