Register

I agree with the Privacy Policy

In The News

Apple’s Siri: Loved, But Underused

March 26, 2012

Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report found that one third of iPhone 4S owners use Siri to make phone calls, send text messages, and search for information.

But those technical issues are not deterring 37 percent of people from wanting Siri in some sort of Apple TV. Parks Associates asked respondents about their interest in the rumored Apple TV, which might include Siri.

Parks Assosciates tells ABC News that the report was based on data from 1,556 respondents with an iPhone and 482 with an iPhone 4S.

Parks found that 51 percent of those surveyed said it would be “extremely important” that their next phone have a Siri-like feature, which should light a fire under the Android and Windows Phone competition.

From the article, "Apple’s Siri: Loved, But Underused" by Joanna Stern

Previously In The News

Why I'm Glad Apple Inc. Killed Its Smart TV Plans

There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs when it can sell its hardware at gross margins exceeding 40%. Steve Jobs reportedly once told employe...

Consumers Share Log-Ins For OTT Services, Slice Into Revenue

The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...

Over-The-Top TV Revenues Forecast To Hit $19B In 2019

New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services. In the U.S., 57% of current traditiona...

Worldwide Over-The-Top Revenue Balloons

In related news, Parks Associates released its new report finding that 1.6 billion people worldwide watch online video on connected devices. That’s more than 20% of the world’s population. Seem...

‹
1
2
...
33
34
35
36
37
38
39
40
41
42
›