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In The News

Apple’s Swift Playgrounds expands to drones, robots

“Getting consumers to interact with Apple in a whole bunch of different ways helps develop that positive relationship early,” said Jennifer Kent, a director of research at Parks Associates, a Dallas research and consulting firm.

Already, Apple has a strong following among younger consumers. Last year, 39 percent of 18- to 24-year-olds in the U.S. purchased an Apple product, compared with the 23 percent who bought a Samsung device, according to Parks Associates. Samsung is the leading maker of devices that run Google’s Android operating system, the chief rival to Apple’s iOS software.

But iPad sales have declined. In Apple’s fiscal second quarter, the number of iPads sold dropped 13 percent to 8.9 million compared with a year earlier.

From the article "Apple’s Swift Playgrounds expands to drones, robots" by Wendy Lee.

Previously In The News

Marketing could reveal AT&T’s future TV priorities, analyst says

Brett Sappington, senior director of research at Dallas-based Parks Associates, said that how AT&T markets and invests in DirecTV Now during the second half of 2017 could provide an indication as to h...

Dish’s third-quarter loss of 129,000 customers includes every single subscriber in Puerto Rico

According to market research firm Parks Associates, Sling ranked as the tenth most popular online-TV services, based on subscribers. Last year, Sling ranked sixth. But the drop isn’t because Sling is...

Holiday Stats: Millennials to Buy Smart Home Devices

Parks Associates' holiday shopping research shows that millennials will lead the smart home and CE purchasing the holiday season, with 46 percent reporting high intentions to buy at least one device a...

Report: Smart Devices Must Solve Everyday Problems, Security Weaknesses

In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...

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