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Apple’s TV service faces its biggest test yet as free trials run out

Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry.

“For newer or smaller services, partnerships and promotions are an invaluable customer acquisition tool,” Nason said. “A large percentage of folks follow through, they truly love the service and continue it. Or they forget they gave the service their credit card.”

From the article "Apple’s TV service faces its biggest test yet as free trials run out" by Kif Leswing. 

Previously In The News

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Report: Smart Devices Must Solve Everyday Problems, Security Weaknesses

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Its Sling TV service also ranks among the top 10 most popular cord-cutting video services, according to market researcher Parks Associates. It puts the company ahead of direct rivals such as AT&T’s Di...

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