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Apple, Google, Roku in close race for streaming device lead

Research firm Parks Associates said Friday that 14% of U.S. broadband households plan to buy a streaming media player by mid-2016 and that, as of the third quarter of 2015, 31% of U.S. broadband households own a streaming media player, up from 27% at the beginning of the year.
"Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services" Parks analyst Barbara Kraus said in a statement.

From the article "Apple, Google, Roku in close race for streaming device lead" by Patrick Seitz.

Previously In The News

Tipping point: Video streamers are now in the majority as pay TV watching drops

Among those services, Netflix is the clear leader, with Amazon and Hulu next, according to a recent survey from Parks Associates. Deloitte found a concurrent "inflection point" for providers of tra...

Pay TV Providers Hanging On With Online Partnerships

New research from Parks Associates shows that 21 percent of U.S. pay TV subscribers subscribe to an online video service through their pay TV provider, up from 10 percent a year ago. The research f...

Buying a home? Sellers may use cameras, microphones to spy on house hunters

About 9.4 million U.S. homes, or 7.4% of the total, are equipped with Wi-Fi enabled cameras and mics, says Brad Russell, research director for Parks Associates, a consumer technology research firm. As...

Sensory Powers New Voice-Enabled Farberware Microwaves

“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is...

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