Providing market intelligence for more than 35 years

In The News

Apple, Inc.'s Expected Apple TV Refresh Can't Come Soon Enough

Market researcher Parks Associates has put out a new report on how the streaming media device market fared last year. Importantly, Apple ceded its No. 3 spot to Amazon.com (NASDAQ:AMZN), as the e-tailer jumped in last year with Fire TV and Fire TV Stick. At this point, Apple, Amazon, Google (NASDAQ:GOOG)(NASDAQ:GOOGL), and Roku are completely dominating the streaming media device market, gobbling up a combined 86% of all units in 2014. Roku led the pack with 34% unit market share, followed by Google with 23% share.

Parks Associates estimates that one in five U.S. households now own at least one streaming media device. That level of penetration suggests that this market still has room to grow, even domestically, especially as cord-cutting continues and consumers look for alternative ways to get their entertainment.

From the article "Apple, Inc.'s Expected Apple TV Refresh Can't Come Soon Enough" by Evan Niu.

Previously In The News

Netflix Need Not Fear New Amazon Prime Spinoff Service

For those who think Amazon has the clout to steal away Netflix subscribers, the logic there isn't too easy to follow: the $9 price point for the new service simply isn't compelling enough to siphon aw...

WWE Hires New Executive For China Expansion

So far, WWE's 24-hour video service is available in 180 countries across Asia, Europe and other regions. By the end of 2015, WWE posted nearly 280,000 paid international subscribers, accounting for...

The Caregiving Boom: Where the Job Opportunities Are

Some 117 million Americans are expected to need caregiving assistance by 2020, according to the recently released Caregiving Innovation Frontiers (CIF) study conducted by AARP and Parks Associates. Ye...

Sprint Launches New Unlimited Freedom Plan With Unlimited Data, Talk And Text

Wireless data usage is growing steadily from 2015 to 2016 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless d...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive