Providing market intelligence for more than 35 years

In The News

Apple, Inc.'s Expected Apple TV Refresh Can't Come Soon Enough

Market researcher Parks Associates has put out a new report on how the streaming media device market fared last year. Importantly, Apple ceded its No. 3 spot to Amazon.com (NASDAQ:AMZN), as the e-tailer jumped in last year with Fire TV and Fire TV Stick. At this point, Apple, Amazon, Google (NASDAQ:GOOG)(NASDAQ:GOOGL), and Roku are completely dominating the streaming media device market, gobbling up a combined 86% of all units in 2014. Roku led the pack with 34% unit market share, followed by Google with 23% share.

Parks Associates estimates that one in five U.S. households now own at least one streaming media device. That level of penetration suggests that this market still has room to grow, even domestically, especially as cord-cutting continues and consumers look for alternative ways to get their entertainment.

From the article "Apple, Inc.'s Expected Apple TV Refresh Can't Come Soon Enough" by Evan Niu.

Previously In The News

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

Amazon Prime Music Still ‘Most Popular’ US Subscription Service

Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive