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In The News

Apple And Google Set To Capitalize (And Compete) On Internet TV

August 15, 2010

Similar to Piper Jaffray, analyst at Parks Associates believe advertising, including delivery and analytics, provides Google with enormous potential. But in a white paper released in June, Parks Associates analysts point to troubled television manufacturers trying to determine how big their share of potential revenue for online content will become.

To date, the business models between television manufacturers and content providers or aggregators have been revenue sharing based on online video orders. As a result, the TV manufacturer may get a few pennies per video on demand orders. Online video revenues on connected CE devices other than the game console could reach $180 million in 2010, reaching $800 million by 2014.

Other concerns Park Associates highlights includes the ability to search and discover, and how much high-quality content Google can actually contribute through YouTube.

From the article, "Apple And Google Set To Capitalize (And Compete) On Internet TV" by Laurie Sullivan

Previously In The News

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...

Streaming Media Device Use In Broadband Homes Hits 20%

Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...

Digital Video Views On Rise

Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching...

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