Providing market intelligence for more than 35 years

In The News

Apple confirms 9 September press event to launch iPhone 6S

So we can expect to hear plenty about Apple’s digital assistant, and indeed this is thought to be a reference to the fact that Siri will come integrated with the new Apple TV box, possibly with a microphone in the remote control allowing for voice searches and commands.

The Apple TV hasn’t been doing so well lately, and according to the latest figures from Parks Associates, it has slipped into fourth position in terms of streaming media box sales over in the US, behind Roku, Google and Amazon’s Fire TV. So this refresh seems a timely one…

From the article "Apple confirms 9 September press event to launch iPhone 6S" by Darren Allan.

Previously In The News

Parks Says ESPN+ No. 1 Sports Streaming Service Among U.S. Internet Households

Disney’s standalone sports-streaming service is the No. 1 such platform among U.S. internet households, according to new data from Parks Associates. The platform (19%) topped NFL+ (10%), according to...

ESPN+ leads US sports streaming as cable sports audience shrinks

A new Parks Associates study reveals that 19% of US internet households subscribe to ESPN+, making it the leading sports-specific streaming service. NFL+ follows with 10%, as streaming continues to re...

Sports streamers are keeping more subscribers after seasons end

New data from Parks Associates shows use of sports streamers is on the rise. For a long time, sports leagues were leery of streaming platforms, knowing they could make more revenue by putting games...

Apple now has 69% of the smart tag market among US Internet households

Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates.  The research group says that’s up from 7% in 2022. Consum...